Turkish TV channels ask producers for a 25% discount as ad crisis deepens
Turkey's TV channels want a 25 percent discount from drama producers as the ad crisis grows. Shorter episodes and lower actor fees are on the table.
The advertising crisis in Turkey's TV drama world is growing, and producers may end up paying for it. According to Birsen Altuntaş, channels asked drama producers for a 25 percent discount at a meeting yesterday.
Producers didn't show up empty-handed. To cut costs, they suggested shorter episodes, filming without a second crew and a new era for actor fees.
For you as a viewer, that could mean shorter episodes soon. Some of those million-lira actor fees could also come down.
Dramas are among the channels' biggest sources of income. When ad revenue drops, everyone starts running the numbers. No final decision has been reported yet.
How the industry answers the discount request should become clear in the coming days.
